Yes Forbes Communities Do Need Their Libraries

I don’t get it.  When reading articles like the one In Forbes on July 21, 2018, which suggests that Amazon replace libraries because it would be “economical”, one has to scratch their heads.  What were the editors of Forbes thinking when they printed this article?  Seriously, this makes about as much sense as privatizing the court system, the police station and fire station.  No good can come from it.  The advocates for this silly idea have clearly not thought this through.   Honestly, they have never seen a tax they liked or needed.  In a sense, one can sympathize with their lack of confidence in government taxation and spending .   At the same time, they need to admit some government spending is needed and required for societies to flourish and grow. Libraries enrich and transform communities:  large or small, rich or poor.  Before giving into the proverbial knee jerk, and agree that the need for libraries has passed, one question should be posed to the staff of Forbes magazine.  What message are we sending to children and their parents across the nation?   Is it that investing government dollars to ensure that people have access to information is a bad thing?  Or is it that reading is not important unless you can afford it?  In my humble opinion, it is a short sighted move on the part of Forbes to advocate a smaller reader base.   This could at some point hurt their profits.   Not to be an alarmist or conspiracy theorist, but  what is really frightening is that as a society, it is increasingly the norm that children are more inclined to look at a computer screen than pick up a book.  Reading levels are dropping and the reality of an illiterate society is not that farfetched.      Icons and touch screens have made it more convenient to connect with what is wanted or needed.
 As a professional librarian and library director for over twenty-five years, this argument has been made over and over again.  Each time, it falls on it’s own hallow merits.   Just one example is the research into Public and private schools have seen reading skills boost tremendously when a full staffed library is part of the school’s curriculum.  In  study conducted to determine the effectiveness of school libraries in Michigan, it was found that elementary school who had access to a school library excelled higher in reading skills compared to those who didn’t.  This was a 35% difference in reading schools.  Those numbers are hard facts that point to the solution of poor reading skills.
Additionally, public libraries have continuously been the “bridge” to aid economically challenged neighborhoods to engage in governmental programs.  According to Pew Research in 2016, 47% of African Americans who use libraries on a regular basis go to use the libraries computer and internet access.    Those who rely on the library for assistance in finding jobs or programs for family literacy and a host of other assistance truly have nowhere else to go.  Will Amazon help someone find employment?   Can Amazon provide story times for toddlers, which help language and literacy skills development? More importantly, is this a sign from our current societal state that it is preferable to “click” on a button to receive services instead of human interaction?  Amazon is great for many things, but as a library it simply does not measure up.
   Libraries contribution to society is what one can call the intangible.     It is difficult to put a price on human growth and learning.  It is my honor to be part of an institution that has been around far longer than Artificial intelligence and has always invested in HI or otherwise known as Human intelligence.

The Library World vs. The Real World: Stopping the Insanity

The library world is sometimes a strange world indeed. If someone were to ask what drives a person into the library profession the answer is usually summed up in one word: insanity. Why? This is a world where the professionals who love their jobs day in and day out are almost always justifying the existence of the library, the education level requirements of the profession and always the budget/salaries for the libraries and librarians. It seems that the world outside the library does not fully understand or care about libraries. Why is that? Advocates of libraries are very passionate about their belief that knowledge is power and that power should be accessed by all. Thus, this is where the insanity comes to play. Every day, every season, every year, libraries promote themselves as the free resource for every community. The library is the place where the community learns and grows together. The library is a valued part of our world. Yet, every day, every season, every year it's the same response. Yes, libraries are wonderful but we can get everything we need from our electronic devices in just a couple of clicks. After all these years, the internet still gets the upper hand and libraries are struggling to keep up. If as a profession, librarians are still struggling with the same questions, perhaps its time to look at what drives the idea that everything is at one's finger tips via the internet. While internet access has become easier to come into daily living wherever one goes, the library profession still laments over the digital divide debate. The same debate that began when the internet was exploding is still with us twenty years later. Again, see the insanity? It's creepier than a science fiction novel of a warped home world that is stuck in the same time loop. If libraries don't get away from the their "world", it may be doomsday for libraries. However, it doesn't have to be. The printing press revolutionized the way people gained access to information. The only two obstacles to overcome was reading and affordability. With the advent of mass printing, newspapers, pamphlets and other similar materials could be distributed widely. Here we have the market places of ideas coming to fruition. Everyone can participate in the debate and share their own insights. Notice what were the barriers in the beginning. The ability to read and to afford the books. What was the answer to providing access to all? Libraries. All be it, they were privatized but it answered the need of accessibility. Today, access to information can be provided through digital devices. The obstacles are the same as they were hundreds of years ago. Seekers of information need to know how to read which includes retrieval skills and have the ability to pay for digital resources. Thus we have the problems of the digital divide. So if libraries are still trying to justify their existence than would it be reasonable to assume that if in the past twenty years the obstacle of digital divide has not been solved yet then has it brought on the demise of one of the greatest institution of a free, civilized society? This may come a day too late or just at the nick of time but perhaps the only way to prove libraries viability in society is to solve the digital divide riddle. The old saying that knowledge is power has become more important in this generations than in any other before. The vehicle to obtaining knowledge has become expensive, much like the first books were too expensive for the common folks. Computers are a plenty in our nation, but not everyone has the means to use their equipment in a productive way. For example, a student may go to a good high school in the suburbs, own a laptop and have a few cool video games but does not have access to the internet at home. One might argue that the solution is to provide everything that is needed to gain access to information to every household. That's like saying to make sure everyone has a nice lawn, drop off a lawn mower and gardening tools to every home and magically everyone will have great landscape. No that's not the answer. Maybe the answer is this, if libraries do not begin to teach information retrieval survival skills, not only will the community around them suffer but the library will as well. The jobs of tomorrow will require technical knowledge of using a computer (for example, turning it on and off or clicking on various icons to navigate between programs). Not only that, the high end earners will be the ones who can effectively retrieve information and apply the information to their work environment. If libraries are following the tired old rule of leading the patron to how to get information but not how analyze it then that is a grave mistake. As educators of the community at large, it is the libraries responsibility to provide the best resources for their community to thrive in an ever changing world. It is with great disappointment that the digital divide has been discussed at lengths with no measurable progress. If libraries are going to help the world deal with change, then it's time to step out of the library world and into the real world. It is not longer acceptable to be passionate about libraries and the profession Its time for action. What can librarians do to reach out to patrons who are stuck in between the digital divide? One solution, go where the people congregate. If patrons are not viewing the library as the place to get answers, then it's time for librarians to wear walking shoes and lead patrons back to the library. Now more than ever we need a Pied Piper who lures all children, young an old, back to the bookshelves Even if it's a virtual bookshelf access remotely with an iPad. Stopping the insanity of looking at the same debates without seeking real life solutions is going to take many steps to find a workable solution. The institution of the library is worth every step to preserve it for this generations and many more to come.

Getting Lost In A Library

Scavenger hunts are delightfully fun. Especially when it involves children They squeal with laughter, complain they can't find things, compare notes with friends to see who has found items, and by the end of the hunt they cry for more. Youth Services librarians can turn to this easy programming ideas year round. Its inexpensive, fun and brings patrons into the library. Which leads to another train of thought: why not tell public officials to literally get lost? Preferably in a library. How can this leap be made from a fun program for children to reaching out to public officials? Easy. It's called becoming creative in getting noticed by public officials. Public officials, whether on the local level, state or national, rarely understand the plight of libraries. In their eyes it is nice to have a library in the community but not a necessity. Library advocates know that this is a "myth" that has to be broken. This current economic downturn is a blessing in disguise for libraries. It's not a surprise to librarians that services are in demand. People in every community are suffering and looking for resources to find aid, jobs and entertainment on a dime. Libraries fill those needs and more. Which brings back to the topic of inviting public officials to get lost. When politicians campaign the promise the moon and then some. Not to get too political but do the hollow promises of hope and change come to mind. When it comes to libraries, every politician will claim they love their libraries. In their words they sing high praises for libraries and what they do for the community. In their actions, many times they vote against the very same institutions they claim to love. This is where librarians and library advocates must become vocal to educate local officials. In classic scavenger hunt fashion invite local officials to look for clues and materials that help patrons everyday at the library. Remind the participants not to worry if they get lost in the library. A helpful librarian will gladly help them find the path they need. The goal ultimately is to demonstrate to officials and library naysayers that the library has much more to offer beyond books. In many respects the local officials who choose to come will be amazed by the wealth of resources libraries provide on limited budgets. Getting lost in a library is easy. There are patrons who walk into the library everyday to enjoy getting lost between the stacks, surfing on the computer or with their noses in the newspapers. It's time that politicians and decision makers find that same joy. Then they will understand that the joy of getting lost in the library is as necessary as the air we breath. Don't be shy in telling a few local leaders to get lost ..... in the library. It may be the best invitation they receive all year.

April Fool's -- Foolish Musings About Libraries

It's a day late but it's never too late or too early to examine foolish "beliefs" about libraries in general. Librarians, no matter the size of the library, have heard these foolish statements at least once or twice whispered in the library, in the schools or in local stores. These foolish beliefs sometimes have a life of their own. Which leads to to a creation of an urban legends which are taken as gospel truths. Here's an attempt to at least arm librarians and advocates with responses that will stop the urban legends from growing. Who knows, it might even help educate patrons about libraries. Foolish beliefs number one: Libraries are Obsolete. Of course, this is easy to say when ebooks, social media and apps appear to be able to provide patrons with everything they need in an instant. Truth is statistics prove that during hard economic times, demand for library services go up not down. Libraries' "brand" is books. The challenge now is to tweak the brand just a bit to "information". Foolish belief number two: Librarians read all day long. If only that were true! The bonus part of librarianship is discovering great authors and books. However, it's not because librarians get to read all the time. On the contrary, its due to diligent reading of book reviews, collection development criteria, and patron's requests. After all this is done, reading for entertainment is done after library hours. Foolish belief number three: A high school diploma is the only requirement for librarians. No, not really. In some small libraries this may be the case. However, they are few and far between. A professional librarian has a Master's Degree in Library/information Science. It shouldn't be a shock, however it is to most people. Foolish belief number four: Libraries refuse to keep up with the times. if that were true, patrons would still be looking for their books in card catalogs of long ago. Libraries biggest struggle is not with technology but rather with budgets. Too often the latest in technology often comes with a price tag that is out of reach for many libraries. If only money grew on trees! Thank goodness for grants! Foolish belief number five: Librarians are quiet, smart and mousy. Um... not really. If the secret ever got out, the world would never be the same. Librarians are smart but quiet and mousy is just an "act". In reality, librarians are a wild but tamed group of professionals. If these foolish beliefs could be put the rest librarians could focus on other library related interests. Such as, how to entertain eighty children while waiting for a performer that is extremely late for a library program. Never a dull moment at public libraries!

The Public Relations Magic in March: : St. Patty's Day, March Madness, Women's History and Reading

March is a wonderful time of year. Everyone is waiting anxiously for spring to arrive. The first signs of "green" come on St. Patty's day, everyone either wears green, drinks and eats green things and look for little leprechauns. On the other hand, there are die hard sports fans who track college basketball for March Madness. Don't forget Women's history month to add to the Spring festivities. In the midst of all this celebrating, libraries have tons of programs which celebrate reading. This may make one librarian wondering what could possibly come in April to top all these reasons to celebrate. Oh, Yeah National Library Week. (Ideas on that will be shared at another time.) Suffice it to say, as scattered as all these topics seem to be, they do have something in common. Besides the fact that they are all in March, these celebrations are the perfect time for libraries to promote themselves to local officials and state legislators. Curious on how to get a jump start on advocating for libraries before April? Read on.

All politicians claim to be "Irish" on St. Patrick's Day. Even President O'bama claimed Irish decent when traveling through Ireland. Why not? It's a wonderful heritage, there is good food, good dancing and lots of fun wearing the green. Plus, they are always talking about the Luck of the Irish. Ah, libraries could use a wee bit luck. To tap into our own little bit of luck, librarians could distribute postcards to their patrons, that are ready to be mailed to the local officials, asking the patrons to support the library by simply signing the postcard which will be sent to the Representatives. The cards could say, "The library is our city's LUCKY charm. Please support our library" It's a great little reminder that the library adds value to every community.

March Madness provides a wonderful opportunity to bring sports into the library. Most sports fans figure libraries don't have anything for a sports fans. Not true. Books about team history, statistics and biographies about famous players are just a few items up for grab. Years ago, an energetic school librarian set out to prove that bringing in basketball fun into the school library would not only benefit the students but also the library as well. On the library doors, a sign was posted "March Madness in Progress. Enter if you DARE" Once the students took the "dare" they were directed to the reference desk where the librarian had a huge basketball bracket on display for all to see her picks. If the students, school board member or faculty cared to fill out a bracket, they had to first write on the bracket sheet why they were "mad" about the library. Then they could post their brackets. The amount of traffic through the library was amazing due to the number of students who wanted to see whose brackets came closest to being spot on. As for the librarian, well the "mad about the Library" comments helped demonstrate the important functions that the school library performed for the students. Plus, her bracket picks were pretty off the mark which made for interesting remarks from students. One student offered to help the librarian to find out more about statistics so next year she could make better choices in her picks.

Women's history month proves to be a great way to remind female legislators and officials about the impact that women have had on history. In their own way, these leaders have made an impact on their own community. For libraries who are facing budget cuts and concerns, there is a way to invite these leaders into the library to "celebrate" Women's history month. One inventive (and could be profitable also) way is to have a women Tea party. Inviting key women leaders to come to the Tea to support the library is great PR for the officials as well as the library.

Of course promoting reading is always a good thing for libraries. After all, when thinking about libraries the first thing to come to most minds are books. t is the trademark of libraries. However, it doesn't hurt to do something different to add spice to PR and advocacy. Library events like those mentioned above will lend itself to patrons coming in to check out books to read throughout the month of March. More importantly, it will get elected officials to open their eyes and minds aobut what libraries do and what they offer the community.

What Makes A Great Library Part 2

A sign of greatness for any person, business or institution is it's longevity. In the case of a person, it is their legacy. Libraries have been among the institutions that pass the test of longevity. It is a sad moment when that important fact seems to elude those who continue to argue that libraries should be a "relic" of the past. Librarians must ask themselves one question. If the local library were "great", would any community challenge the importance the library? Perhaps they would, but making their case would be made harder.

It may sound corny, but the first "mark" of a great library is a strong clear vision for the future. Library directors who fail to look beyond five to ten years in serving their communities are doomed to either ho-hum libraries or a closed libraries. The times in which we live is so incredibly rich with opportunities to expand and grow. Libraries are fortunate enough to be on the front line of using technology to share and distribute information. This is an exciting and the library with a strong vision to creatively adapt to the emerging technologies is one that will "survive".

Libraries that shape their programs around their communities' need for life-long education are in a better position to gather support then those that cite lack of time, tools and money as an obstacle. Excuses like these feed the fuel that libraries can not adapt. If they can not adapt, then its usefulness is overshadowed by the demand for the community to grow. What community wants to be left behind in the digital age? Unique programs which feature new technology is a good place to start connecting patrons with technology. However, there is still a place for traditional programs, but adding an updated version. One example would be storytimes, must be examined to see if there are other viable options to offer these programs. Video on web page? Using Skype? In other words, taking a traditional program and making it new again. Which is not as hard as it seems.

Leaders who have vision and think outside the box, tend to be proactive in the community. This means they don't wait for the Mayor or other city officials to come to them. On the local level, they go to city hall meetings, luncheons and parades. On the state level, they go to Legislative Days and meet with Representatives. This accomplishes two goals that every library should be able to achieve. One, the library, (or library director) defines who they are, what they do and what makes them great. Secondly, it keeps the library in the "spotlight" of the community.

What makes a great library? Not technology and gadgets by itself. Not even the building or the people who use it everyday. What makes a great library? Leadership, vision, and action. There is just one more idea to explore, bringing all these elements together and making it work for libraries. That a discussion for another time.

What Makes A Great Library, Part I

In a recent article about Books on Demand coming to the Brooklyn Public Library, the CEO and President of BPL, Linda Johnson, made a startling statement. "What makes a great library is still up in the air." The statement seems innocent enough, yet there is an underlining theme that has rippled through the library world for far too long. Simply, librarians still can not define the institution and the work they do in a concise manner that rings of value and necessity. The idea that a CEO of a large public library can not define what makes a great library is, to say the least, disheartening. The translation of that is answer is "I have no clue." Sorry, but that is unacceptable coming from a CEO/President of any industry, let alone a library. Librarians and library advocates should demand in their leaders that they not only know the "greatness" of our libraries but are proactive in keeping libraries thriving though the next century and beyond. The time really is now to make the case for libraries. If this is not done, then libraries deserve to become like a balloon with an air leak. It will drift with no direction into obscurity.

Historically, libraries have always known their function in society. It was a place where the community shared books, ideas and information. When the concept of a public library was first conceived there were no doubts as to what was the vision for the institution. However, time has a way of eroding away memories and ideas. Libraries are not "safe" from this cruel fact. The Internet was the first "tool" to plant the seed of doubt for library users and librarians. Doubt that there was a need for a public library. Doubt that anyone would want to visit a library on a Saturday afternoon just for leisure. Doubt that the institution would survive the technological wave. With all these doubts, librarians went on the defensive and have been waiting for the ball to be punted back to them ever since. In a nutshell, libraries have lost their identity, their soul. The question remains, what makes a great library?

Time is also known to be a healer of wounds. Admittedly, many may say that libraries are on life support at the moment, but it doesn't have to be that way in the future. Quite frankly, its all about having vision, courage and fortitude to withstand the changes and moving forward. In any industry success is based upon having a vision, motivating others to follow that vision and achieving goals one step at a time. Librarians have been trained to think more like "public" employees who have one set way of accomplishing a goal. Step one fill out tons of paperwork for one computer. Step two cut through tons of red tape. Three gather support in city hall and from patrons. Four start the process over again because the budget was cut two weeks before step one's paperwork got to the right desk. Sound familiar? Librarians either have to break from local government control or beat the system that local government creates. Perhaps Its a combination of break and beat that will save libraries. Yet, the question remains what makes a great library?

The qualities of a good library are easily detectable. Good material circulation numbers, programs that are pretty well attended and predictable, and finally a staff that is qualified to do their duties. That is the minimum of what any community would demand of their library. A great library on the other hand, has the qualities of the good library plus the "extras" that can't be measured. It is what will give some libraries the edge in surviving and leading the way into the future. What is this extra that every library needs to be great? That question can be explored in the next entry.

Martin Luther King's Dream

In 1963, Martin Luther King delivered his famous "I Have A dream" speech in Washington D.C.. It was, as it is now, a testament to the faith of King that one day America would set things right and that all people would be equal under the law. His words are preserved in history books, libraries and historical museums across this great land. On this day of observance of this man's remarkable life, it seems appropriate to share new dreams. Not to take away from this man's life work, which is impressive and perhaps can never be matched again, but to learn from his work in order to give librarians a bit of inspiration.

I have a dream that one day all libraries, in every city, whether large or small will be open for every child who seeks to read and learn. The threats of closing the library's doors forever will never be a threat that will cross the minds and hearts of any citizens.

I have a dream that literacy programs for children in the form of story hours, will never cease. Children of all races, all ages and all income levels should enjoy the benefits of early literacy activities.

I have a dream that libraries across the country will roll out more Bookmobiles to go where there are few opportunities for children to get to a library on their own.

I have a dream that schools will find funding for their school libraries to ensure that students receive a well rounded education that is made possible with the support of a media center.

I have a dream that libraries will never give up on fighting for the rights of every individual to have access to books, computers and lifelong learning.

This may seem a little over the top to those who do not work in a library or use their library often. After all one could point out that King's dream was of a higher calling then what one librarian dreams for the future. However, it can be argued that this little dream fits in well with what King hoped for over forty-nine years ago. King believed that everyone should have the same opportunities to succeed in this great land of ours. What better place to learn, to grow and to chase a dream then at the local library? Whether by reading fiction that stir the soul or self-education through non-fiction titles, the library offers the same opportunity to all to learn, read and grow. It was Lady Bird Johnson who said it best, "Perhaps no place in any community is so totally democratic as the town library. The only entrance requirement is interest."

A salute to Martin Luther King and his lasting legacy of hope and equality. It has changed our nation for the better and it still inspires us today to reach for the very best within ourselves to be better than we can ever dream.

Making Friends: Thoughts On Politics and Elections

The Presidential election for 2012 is right around the corner Everyone has their own opinion on who is best to occupy the White House and fill the Mayoral seat in our cities. Librarians have traditionally been told that objectivity is the key to the profession. Never judge anyone for the reference questions they ask, don't take sides on which political party serves us the country better and collection development should, in theory, be based on a broad spectrum of ideas and opinions. Today is the perfect day to look at these standards as opportunities to reach out to newly elected officials in your city or county. It is important that all librarians and library advocates know who their representative are and how to build a relationship with them, thereby cultivating a new crop of library supporters.

When a new mayor or county commissioner wins an election in your city or town, what is the first action a good librarian or library director should do? If the first thought is to seek them out at the first city council meeting and congratulate them on their win, then the action is not bold enough. Actually it is rather timid. The first action to take is to call them at the first opportunity. If the library director is unfamiliar with the new mayor (or city council member), a self-introduction is a good start along with an invitation to come visit the library. If the new leader jumps at the chance to see the library, a good working relationship may be ready to bloom. If they don't come right away, there are ways of hooking them into your building.

Whenever new local officials are elected, libraries should have on hand a packet to give to each newly elected person which will explain the library's mission and purpose for their community. inside the packet could be a "welcome to the library", bookmarks with library hours, list of staff members, their position and contact information. This packet will serve as a great reminder that the services of the library is not limited to citizens of the city. it also includes aiding city hall, courts and other departments in the community who may need library services and research. This is critical to demonstrating to public officials that libraries provides services for everyone in the community with assistance in research to reading for pleasure.

One positive and productive way to get better acquainted with public officials is to host an Open House at the library. This gives everyone in the community to come together in a social and fun atmosphere where the library can shine as the community's "jewel". It's public relations at its best and it can be done very cost effective.

When meeting with newly elected public officials there are three questions that libraries should stay away from because the questions cause more harm then good. The first question never to ask ; 'Councilman Smith, how do you see the library fitting into the community?" Most politicians have no clue what libraries provide and do on a daily basis. Instead of asking how they view the library, tell them what the role of the library is in the community. Demonstrate in clear examples how the library is at the center of the community, Remind them that the library can be the bridge between citizens and city's communication by storing important city documents at the library.

Second question to ask is "Do you Have a Library card?" This is a weak question that many city officials will view as babyish. Might as well say, "You are not allowed in my club house unless you have a card." It's juvenile and non essential. A better question to ask would be,"Now that you know what the library can provide, How can we serve you?" Again, this is putting it into perspective that as a library director, you are making it a top priority to work along side officials regardless of whether the person is has a library card or is of a particular party. Both library director and city officials are there for the same purpose: giving the citizens the best possible service for their tax paying dollars.

Third but not least, "What was the last book you read?" This is a question that openly tells the person that one, if they are not avid readers they should be and two if they do read often, a judgement is being made based on the titles they choose to read. As all librarians know, there are several forms of reading, such as ebooks, CD on books and the traditional printed books. The genre, format or frequency is not important factors when cultivating library supporters in city hall. However, it is important when providing a services to them. Let new public officials know that they have many options to choose from when visiting the library from books on CD to classics literature in hard copy and everything in between. If they haven't been in the library lately, they will be curious to see what is now available to them and their family.

Librarians today must be politically smarter toady than perhaps decades ago. Of course it is good to build up good relations with the citizens of the community. However, that is not enough these days. It is crucial to the library's survival to network and form relationships with politicians. City Hall holds the purse strings in many instances, and librarians may fell helpless at being unable to "control" their destiny. Forming these networks, librarians will have a better chance to explain and advocate for library funding. Politics is part of a librarian's job, whether we like it or not. However, it is always a bonus to admit that we don't judge a politician by the party they represent. Instead, we judge politicians by the support they give to their local libraries. Wanting and needing that support to grow is as simple as shaking hands and starting a conversation. All public officials like that!

A Classic Halloween Tune Just For Libraries

This Halloween night, there is much to be celebrating. Many libraries across the country were spared from having their doors shut for good. Times are tough but one thing is for certain, a world without libraries is scary indeed. In celebration of the spookiest night of the year and promoting libraries, here is a little parody that was written to the tune of "Monster Mash". Enjoy!

The Monster Book

I was in my library, late one night
when my eyes beheld an eerie sight.
In the Library a monster did appear
And he made it perfetly clear

He wants the book!
He wants the monster book
the monster book!
A tale with a scary hook,
He wants the book!
All the bookshelves shook,
He wants the Book !
He wants the monster book!

This surprised me not in least
for the trendy ghouls from the east
Came to the library just last week
Lookng for the book of which we speak.

They Read the book!
They read the monster book
The monster book!
A tale with a scary hook,
They read the book!
All the bookshelves shook,
They read the Book !
They read the monster book!

Now the zombies come in one by one
Reading spooky stories and having fun
Wolfman has his favorites, too.
Dracula reads to his son!


The library’s rockin to Frankie's page turning' beat.
Igor’s book club has a place to meet
Teen werewolves thinks thats just fine
Cause they reserve their books online.

They Read the book!
They read the monster book
The monster book!
A tale with a scary hook,
They read the book!
All the bookshelves shook,
They read the Book !
They read the monster book

A librarian’s note reached Drac’s coffin
Seems an overdue book brought him in.
He opened his lid, and did insist
"I did return the book “Transylvania Mist!”

They Read the book!
They read the monster book
The monster book!
A tale with a scary hook,
They read the book!
All the bookshelves shook,
They read the Book !
They read the monster book

Everything is cool, Drac’s on the Library board
The monster book has struck a cord.
For the living, this book was meant too
Come to the library, we'll check it out to you.

copyright 2011 Lisa Valerio-Nowc

This Blog Brought To You By the Letter "L"

Sesame Street has been a treasured icon of children educational programming. For over forty years children have enjoyed wonderful characters such as Cookie Monster, Kermit and of course,the loveable Big Bird. Over the years the radical concept of this program aimed to help children learn the basics, such as the alphabet, by watching television. A novel concept back in the 1960's. It was and still is a wonderful idea, and it has lived up to its goal of preparing children to get a "jump" into preschool. There are several reasons for the success of this iconic program. After all to appeal to audiences year after year for over forty years is a big deal and accomplishment. What can children's library program learn from the Seasame Street success? How can Sesame Street longevity be incorporated into the library setting? The answer to these questions are simple and attainable.

Everyone knows who lives on Sesame Street. It is the ideal neighborhood where everyone gets along, watches out for each other and most importantly helps each other when there's a "problem" It must be comforting to children to see the puppets interact with each other and adults when trying to "figure" out the problem. The children's room should become that comfortable place where children can play, read and interact with each other freely. For discovering the solutions to homework or questions, the children would know that without a doubt asking the "adult" in the room for help, who just happens to be the knowledgeable, friendly and helpful librarian. There should always be sunny days in the children room, just as it is on Sesame Street. Are the children who come to your library know the names of the librarian? Is there an outreach to the neighborhood families to visit the library often?

Sesame Street is also not static. New puppets come along. Every week there are new visitors who stop by and say hi. Along with the traditional core lessons such as the ABC, new ideas and lessons are introduced to keep the program fresh. Take a hard look at your children's programming. Think about how long a "favorite" program has been running in the library. Should the storytime program be revamped? Should a new program be introduced? Should an invitation be sent to "celebrity" visitors to add some excitement to the Youth Services Area.

Never overlook the power of caregiver's in a child's life. Sesame Street began by proving to parents, grandparents, educators and babysitters that their program had a lot to offer children in the formative years. Once the adults were "hooked" it took little time for the tots to become lifelong fans of the show. How many parents do you know that still can sing "I love Trash"? At a best guess, there are very few parents today who did not grow up with Sesame Street. Even if they lived in another country, they are still able to recognize Bert and Ernie, along with all the other regulars. Children's librarian are in the unique position to capture the attention of caregivers and entertain the youngsters. If the caregivers love what they see in their library, then chances are the children are being entertained. If the children grow to love the library, the programs and reading, chances are very good that they will become lifelong library supporters. Sesame Street found their residual audience. Libraries should be doing the same.

Last but not least, it has never occurred to Sesame Street that they would become obsolete or irrelevant in their viewers' eyes. Instead they have carried on the tradition of the program, all the while, looking for other outlets to spread their message of early learning and literacy. Libraries are constantly listening to the "experts" who say that the industry is doomed and the need for libraries is fading. As professionals in the field, we know that this is not even close to the truth. However, looking at trade magazine, a young librarian might get the idea that the library is a dead end job. Wrong! When was the last time your library investigated new ways of funding a program? When was the last time you thought creatively about getting the library's message out? It's time that libraries stop allowing experts opinions define who librarians are and what libraries can do for the community.

Sesame Street the friendliest place on earth where children are encouraged to learn, read and grow. Funny, those very same words should be applied to libraries. Don't you think so?

A Librarian's Heart Is Always In Between The Stacks

In recent years, libraries have had their share of bad times. Pink slips, budget cuts, and library closings are just a few of the battles that libraries have had to face. Misery takes comfort in company, which is to say, American libraries are not the only ones to have suffered the ax of budget cuts. A quick look at international library news points to England who are facing the same dire scenarios as in the states. This is not the time or place to wallow in pity and weep, "Woe is us." Actually, it's time for a pep talk of sort and get our "game face" on so that we can fight the next battles. As Vince Lombardi once said, "The measure of who we are is what we do with what we have." In the past years, libraries have managed to do much with what smaller budgets, which should make librarians measure up pretty well in the eyes of our patrons. Some might even say that there's a "superhero" quality to being a librarian. Might as well let the secret out of the bag: Yes, librarians are superheros.

The Librarian of Basra is a true tale of a librarian who loved her library and collection so much that she found a way to save the books from being destroied in war-torn Iraq. It's an inspiring tale of what can be done if someone has a vision and passion to accomplish a difficult task. Who would know more about a difficult task than a librarian who had to deal with difficult government leaders, saving a priceless collection and doing all this in secret hoping that one day the books will find a home in a new library? Alia Muhammad Baker is an amazing woman but to be honest all librarians have the ability to rise up as Librarian Baker has done. As a matter of fact, ask any librarian what goes through their minds when they walk past a library that has been closed or are visiting a school that has a library but for the moment it's just an open space for students to gather. If that librarian has been laid off, and is now working in a non-library field, ask what they feel when they walk through a library. The answer will always be the same: they miss the smell of the books, the patron's question and the love of a good story. In other workds, their hearts will always remain in the library, in between the shelves.

This is a clarion call to all librarians, whether in a school, public or academic library, it's time to put on our capes and save libraries. Not just because it provides for us employment. What libraries have to offer to our society is so much more than just books. It's the bedrock of a democracy. It's in a library where self-education begins and the keys to unlocking the answers to quests are found. Anyone can walk into a library to find the right book, ask as many questions as needed or locate the answer to a trivia question that has always plagued them. It is the ideal place for bi-partisan politics, all sides of the issues can be explored and debated. Sometimes, kernels of truth are found and ends the debates. For these reasons alone it is worth it for all librarians to stand up for all types of libraries. The simple truth is that everyone benefits from a library and everyone loses when a library closes. Placing the proverbial "heart" on the sleeves we must speak out when a library is threatened with closure. Our voices should be louder when children are denied access to a school or public library. Frankly, when a country like Haiti loses its libraries due to disaster, raising awareness to help rebuild should be on the agenda list of library associations in every country. Passion speaks volumes when it comes to preserving something that is cherished. How do you think Superman got his gig? He loved justice and the American Way. Well, librarians love the freedom to read and the quest for knowledge. That is a mission worthy of any superhero's time.

American Libraries Winning Streak! .

in recent months, good news about libraries have graced the pages of newspapers across the country. It gives hope for that their is a bright future for libraries. For the doubters, who have long since decided that libraries are archaic institutions, this should be proof that libraries are a valuable asset in the community. For those who have been fighting to save libraries, small and large, welcome the victory but have known all along a community without a library is a community on life support. This is hardly a time to retreat, pack up and go home. Instead there are many more battles that lie ahead. This is a good opportunity to look at some of the bigger "wins" and take note of what it took to win the battle.

Los Angeles' libraries were facing dire times. Not only were libraries closing, but popular TV night time hosts were making jokes about the lack of need for for the libraries. Jay Leno, had stuck his foot in his mouth that night and promptly received the ire of many library advocates, (among them American Library Association). This lead to his apology the next night. In reality, the Los Angeles libraries were severing their citizens quite well on a day to day basis, but like other libraries, city budget battles were placing them on the chopping blocks. In March of 2011 the citizens of Los Angeles voted YES to Measure L, which would keep the libraries funded and open. How did this measure pass when everyone is aware of LA's financial status, not to mention California's financial mess? Key groups coming together for a common goal. The combination of a $200.000 financial donation from the the Library Foundation of Los Angeles and a coalition of library advocates, teachers, and librarians who campaigned for the passage of Measure L, gave strength to the failing libraries. Make no mistake, this was and is a big win for libraries all across the United States.

On the other coast, New York City to be precise, the same battles facing Los Angeles' libraries were in play here as well. On the iconic steps of the New York City library, library supports gave the library a "hug" to show their support for the library budget restoration. Days later, Mayor Bloomberg must have gotten the message for the "311" calls that were made by library advocates demanding that the Big Apple did not lose it's core service,namely the library. In New York City's case the the Save NYC Libraries Postcard Campaign sent the message loud and clear to city council members about citizen's needs for the library. Over 4,000 postcards were written, collected and handed to Councilmember Jimmy Van Bramer on June 17, 2011. If the 4,000 postcards didn't bring home the message the 200,000 signatures on a corresponding petition drove the point home. Budget battles never die, they live to fight for another day. Rest assured NYC library advocates will be calling on their supporters when libraries are on the chopping blocks.

Last but not least, Troy Public Library, in southeastern Michigan, won a huge battle on August 2 to save the library. The history of the mileages that were put on the ballot over the past year is so convoluted that it could read like a children's book "The Library That Could". The first mileage failed miserably due to the propaganda that tax payers didn't want or need more taxes. The second milage attempt failed because city council decided that confusing voters with four different library proposals would be the ideal way of "informing" the public. Not! The thidr attempt was a straight yes or no vote to continue funding the library for five years with the residents seeing a $68 increase in property taxes to cover the expense of the library. The staff of Troy Public Library should be commended for informing their patrons in clear terms what losing a library would mean to their daily lives. The win on August 2, was the "third" charm and all of Southeastern Michigan let go of a collective sigh of relief. Losing the library would have meant that Troy citizens would not have access to local libraries borrowing privileges. The city of Troy and many like them around Michigan have already lost too much in the recession. key services such as children's programming, internet , and job search resources would have been another slam on residents.

Libraries are beginning to win the fight to remain open. The only way to continue the winning streak is to gather as much "team" support for libraries as possible. Not to mention a marketing campaign that not only informs the public about the value of libraries but also invites them to see what the library has to offer. Voters who oppose library funding most likely have not been in a library for years. It's time to bring them back in order to show that libraries are not archaic, but thriving with old and new resources that bring information to them by traditional and digital means. For those voters who love libraries and consistently vote YES to library mileages, invite them also to be the voice of the library that the community needs to hear. They are and will always be our best cheerleaders!

Libraries As Lifelines!

A world without libraries would be similar to a world without words. Too dramatic you say? A little over the top? Perhaps, but consider this, the best place preserve, exchange and enjoy the written word, is the library. Every civilization that has ever existed on this earth has had in one form or another a library. A special place designated to store the ideas, artifacts and words of the culture. In a symbolic way, it has acted as the collective "memory" bank for the society. When the libraries burned down, in many cases the civilization that built it died along with the people. It is with joy and hope to report that in recent months, many libraries across the country have been given a "new" life due to citizens demanding that their libraries stay open. Which brings even better news that the demise of libraries has been greatly exaggerated. Its time to put things into perspective in order to continue the fight to keep all libraries open and accessible to all.

libraries are the bedrock of democracy. One of America's founding fathers, Benjamin Franklin, established the first "public" library in Philadelphia. Granted the use of the library was limited to those who could pay "fees" but it still paved the way for the idea that anyone who wanted to educate themselves on any topic could do so with access to a community resource of books. What can be more American than having the desire to learn, grow and make a difference in life? It's in the American gene to have the Do-It-Yourself attitude as the main ingredient to the pursuit of happiness.Libraries will always stand firm to protect the rights of all to free access to information.

The theory has been noted that librarians, libraries and books are antique ideals of a by gone era. There are plenty of holes in that theory. Those who spew this line of reasoning, either don't have a library card or haven't been to other antique places such as baseball parks, banks, or shopping malls. In a bygone eras, baseball parks were simple, outdoors fields where people sat on wood bleachers to watch the game. Bank tellers were suppose to have been phased out due to the birth of the ATM. Shopping malls were suppose to disappear when the internet provided a time saving solution called online purchasing. All of these "antique" ideas have stood the test of time, with a few modifications here and there. Sure there are still ball parks but now there are retractable domes, comfort seating, and electronic scoreboards. Bank tellers are still employed, and the ATM has made some transactions easier, there is still something to be said for face to face customer service. Lastly, malls are still around because there are times that buying online is not as convenient as having the product in hand the very same day of purchase. Libraries follow the same pattern. Long ago the only items to line the walls of the building were shelves and books. Today, computers, books, dvds, and other items fill the space to meet the needs of savvy library patrons. Their needs have changed and the library has changed to meet the challenge.

The need for libraries is growing not shrinking. When troubled economic times hit, it is the library that many people turn to use the internet, take advantage of free programming for children, or to save money on purchasing personal copies of books. Keeping this in mind, why would anyone suggest that the library is a unnecessary luxury in the city's budget? To add further insult to injury, why would political officials ask the libraries to do more with less? It is time that library advocates repeat the mantra; "Libraries are not a luxury for the community, libraries are the lifeline for the community." As a lifeline to the community, libraries deserve full budgets, which includes funding for professional staff, to meet the demanding needs of their citizens.

Frankly, imagining a world without libraries is too depressing of a possibility. It is not just a selfish desire to continue working in the field. Simply put, it is the thought of many children, adults, students and life long learners who will lose access that feeds their desire to explore their world. In other words, libraries keep a community from dying. It is the lifeline to the past, present and future. It is a worthwhile fight to keep the lifeline open.

SRP 2011 A Final Wish For This Summer

For many libraries, August is the month where summer reading programs ends. All the reading records are done, prizes have been distributed and programs have had their final bows. This provides for a little quiet time before the Fall brings new storytime and back to school programs. Across the United States, there have been several wonderful programs and ideas this summer. However, if time will permit just one more idea before children librarians close the books on One World, Many Stories, here's one that will do nicely. Every culture has a special way to "capture" luck. Each technique is accompanied with a story, which provides a glimpse of the country's culture. With this in mind, host a program entitled "Make A Wish@Your Library. The idea comes from the book Wish: Wishing Tradition Around the World by Roseanne Thong. It's fun, crafty and carries a wonderful message.

Wish begins with a wonderful question: How in the world do you make a wish? Thus setting the stage for traveling around the world to discover the different traditions, from Brazil to Italy to South Africa and finally to United States. It's a fascinating trip with tons of craft projects for children to make. Thong tells her readers that in Guatemala, children make colorful round kites made of strips of paper attached to a bamboo frame. The kites carry the wishes of the children up to the gods. This is a perfect opportunity for a family craft day featuring circular kites. Once the kites have been made, invite youngsters and their families to fly their kites outside the library. Remind them to make a wish before setting the kite into flight.

If kites are not a practical idea, try making a version of Thailand's krathongs, which are little boats folded to look like lotus flowers. The boats are filled with candles, coins flowers and incense and set afloat at a river edge. (For an idea on how to make this go to http://learn.jacksonhq.com/how-to-make-a-krathong/) The boats are said to carry bad luck way in order to allow the good wishes to come true.

Just one last idea for the perfect ending to summer reading programs. At the very last program create your own little version of the Trevi Fountain. It can be as simple as a kiddie pool with a little bit of water in it with a picture of the famous Italian fountain posted on the wall behind the pool. Legend says that if a visitor of Rome tosses three coins over their shoulders, they will get married. Two coins signifies that they will find love. If only one coin is tossed, it means that they will return to Rome. With a little bit of inspiration, tell patrons if they toss three coins over their left shoulders, they will find their favorite book of all times, two coins signifies that they will discover they love a new genre and one coin means they will return to the library many, many times. Of course, fake coins could be used, but why not try making this a fund raiser for the library? (Just a thought)

There are plenty more ideas that can be found in Thong's book. All one has to do is flip through the pages to be inspired. On a final note, when making the wishes at your library, it might be a good idea to remind patrons that wishes do come true at the library when given the opportunity to explore their world with the many resources that the library has to offer. As wishes fill the air around your library this summer, there is one wish that should come true for every library in every community. The best wish is simply this: that library doors will always be open to children of every age, in every community and in every culture.

Finding, Building and Gaining Support For Librareis

Some things never stay the same. That is a good thing. Same old, same old tends to go out of style quickly. This is especially true in a society that craves something new every five minutes. This is just a hunch, but it may have to do with the fact that computers and other technical advances become outdated the minute the buyer opens the box. Having said that, becoming too trendy is not a good thing when seeking longevity. If libraries are hoping for longevity and keeping up with the latest and greatest gadgets, it is important to aim for a happy balance.

Economic hard times often bring libraries to the forefront of a community. People with less cash in their pockets turn to their local library for information and entertainment. This is the one place in the community where every family can benefit from and enjoy. With recent libraries closings and libraries' hours of operation being cut, families must decide if it is worth it to fight to keep their libraries open or find an alternate place to fulfill their need for books, entertainment and education. It is up to librarians and library advocate to convince the families that fighting the good fight to keep libraries open is not only worth it but also necessary.

The first step to building support for libraries is to take the politics out of libraries and make it a universal need. Politicians, whether they are Independent, Republican or Democrat, should support libraries. There are no logical reasons why legislators would vote down funding for libraries. The idea of a free library is key to this country's ability to remain a free society. This include public, academic and school libraries. The American Library Association has created a link on their web page which provides a scorecard for how legislators voted on library issues. http://www.ala.org/ala/issuesadvocacy/advocacy/federallegislation/legscard/index.cfm This is handy not only to find out the particulars of a vote but also to keep lawmakers accountable for their vote. If certain legislators consistently vote against libraries, it would be time to either educate them on the value of libraries or vote them out of office.

Secondly, it is important to educate voters on how libraries have evolved in order to continue providing relevant and reliable resources. If libraries continue to rely on the "past" as a reason to support the argument that libraries are essential. Then we are doomed as a profession. In many people's mind library is a dusty old place with books with fading yellow pages, old equipment and little old ladies with silver hair admonishing people to "Be Quiet." Those days are long over and it's time to set the record straight. Libraries can be technologically advanced when given the proper funding and support. Without this support, free WiFi, databases and card catalogs would not be available. Consider that in the State of Michigan, funding of libraries have been cut so drastically that it has literally taken Michigan libraries back fifty years. The reality becomes that it will be that much harder to hang on to remain reliable and relevant. For some libraries, they are barely hanging as it is. The cuts adds salt to the wounds.

Finally, be an active participant in Virtual Library Legislative Day on May 10, 2010. It's as easy as clicking onto the website www.ilovelibraries.org. From there anyone can find their legislators and contact them to let them know just how important libraries are to their communities. This can be done from your home and takes just five minutes. Once you have done your part, invite your family and friends to do the same. Legislators need to hear loud and clear that libraries are too important to just board up and abandon.

Libraries are not about keeping things the same. Rather, libraries about shaking things up and finding new ways to enrich the lives of patrons with the resources they need to make their lives better. Could their be any better reason to serve the community?

Celebrating National Library Week 2011: Making Everyday Count!

April is the month of spring, silliness, and showers. Mixed in with the warmer weather, jokes and puddles is tax season, baseball begins and National Library Week. It's a nice mixture because libraries blends in well with every spring activity or holiday. Literally, there is a book, film, dvd, database and the list goes on just about every topic. The library is the best place to find the answer to any question on any topic. Which is precisely the reason why there is a week in April devoted to celebrating libraries and all they do for a community. National Library Week begins on April 10 and libraries across the country will be recognizing this week with special events. However, this should not stop a library enthusiast from finding their own creative ways to celebrate libraries this week. Here are some simple ways to celebrate for each day of the week.

April 10: Sundays are perfect for going to the library to find a book to read for pure enjoyment. Your local library is closed on Sunday? Contrary to popular belief that libraries are old and out of date, anyone with a library card can visit the library 24/7. To find that perfect book to read go to your library's website to download an ebook edition.

April 11: Monday is the day when everyone is back to business as usual. It is the perfect day to write to your local, state and federal representative informing them of your support and need for your local library. Don't know where to send your email or letter to? Call the library and ask the librarian for the information.

April 12: Tuesdays are typically the day where everyone eases into the tasks that need to be done for the rest of the week. The American Library Association dedicates this day to library workers. Most people assume that if a person works in a library that automatically suggests that the job title is "librarian". That is not the case. There are many people behind the scenes and at the front desk that help the library run smoothly on a day to day basis. They are the clerks, book shelvers and administrative assistants. Give a shout out of "thanks" on the library's Facebook page or their website's comment page to let them know you appreciate everything they do on a daily basis.

April 13: Wednesday is hump day and the weekend is just around the corner again. It is also National Bookmobile Day. Not every library is fortunate enough to provide this outreach service to their community. A bookmobile basically goes out into the community and brings the library to those who otherwise do not have the opportunity to visit the library. in the spirt of reaching out, spread the word about your favorite library service or programs to your family, neighbors, and coworkers. You could even suggest a "road' trip to the library to attend or use the wonderful services.

April 14: Thursday is one day closer to Saturday. The excitement of what the weekend has to offer is starting to affect everyone at home and work. Libraries are traditionally busy on Saturdays with programs for the entire family. Check out the library's calendar to see what programs the library has to offer. Today is also the day to Support Teen literature. Check out the latest Young Adult best sellers. It just may surprise you to see who is writing for Young Adults these days. (Would you have guessed James Patterson?)

April 15: Yeah it's Friday! However, it is also Tax Day. This year's taxes should be done, but if you need an extension form, they are available at the library, along with all the other forms for city, state and local taxes. Hopefully you were able to claim a deduction for a donation to the library. No? There's no time like the present to do something positive for next year's filing. Make a donation to the library, either in materials or monetary. It will make you feel good and the library would appreciate the gift.

April 16: Saturday is finally here and so is the end of a week long celebration in honor of libraries. what better way to cap off the week than by thanking the librarians for finding the answers, reading the stories, and encouraging life-long learning. (Yes, shameless plug for my profession. Can you blame me?) The best way to show your gratitude for librarians is to visit the library and visit it often. Cards are nice too, but it is much more rewarding when librarians' hear patrons, young or old, say, "I LOVE MY LIBRARY".

There are so many ways to support libraries. Hopefully, some of the suggestions will motivate you to visit the library. For me, I'll be celebrating in my unique way. I will need to find my "I Love My Library" and "Hug A Librarian" pins. They will be the wardrobe accessories of the week. It goes without saying that my Nancy Pearl Action Figure will be on display at my desk. To all my peers in libraries, have a wonderful week. To my favorite patrons, thank you for supporting the library which allows me to have the best job on earth.

Library Naysayers: Don't Know, Don't Care, Don't Come

Recently I wrote a letter to the editor of my local newspaper (Macomb Daily February 10, 2011). In the letter, I urged the new governor of Michigan, Rick Snyder not to cut state funds for libraries. The comments that were posted, were to say the least, disheartening. It is amazing to see in my own community there are citizens who don't know, don't care and don't come to their local library. My first response was to be hurt. Time to lick the wounds, again. How many times have I heard the arguments against libraries? They are always the same and eventually it always comes down to calling libraries and librarians "dinosaurs". Next came the anger. Again, the blood starts to boil and the terms, "useful idiots" come to mind. What else could they be? People who don't think for themselves and go along with the popular "idea" that the Internet has EVERYTHING. It is too bad that they buy that line, because they are missing out on so much more that the library has to offer. Last, the idea came to mind, if at first you can't convince them, educate them. It's time to educate the Don't Know, Don't Care and Don't Come crowd.

Let's begin with the basics of helping them find their library. In our virtual world it is easy to get directions from home to anywhere in the world. However, with this crowd, they don't think they need a library, let alone want to ask for directions on how to find the local library. What is a savvy librarian going to do to draw this tough crowd into our world? Go where they hang out. Internet cafes, bars, bowling alleys, or where ever. Get to know them so they can get to know what the library has to offer. Show them how easy it is to access databases, ebook downloads and in some cases homework help for children. That can be done all at the cafe, the bowling alley and even from home. It's a safe bet that this crowd does not even realize the resources that are available.

The next step is to invite or if need be, challenge them to come to the library to discover what they have been missing. Host an Open House, where everyone in the community is invited to meet the library staff and tour the building. This is a good time for librarians to remember that libraries are not just about books, they are about people. This message needs to be repeated loud and often. Libraries are places where people of all ages can come to educated themselves on any topic they wish. Not only are there books, movies, and periodicals. There are fantastic library programs that are not available anywhere else within the community. Programs range from, story times for children to planting spring gardens to Estate planning. Invite this tough crowd of library naysayers to explore everything that the library has to offer. Afterward, ask them if they still believe that their libraries are obsolete.

Finally, as professional we have to educate the naysayers that The internet is not a replacement for librarians. The best way to demonstrate how librarians are necessary is to show how technology has affected other fields. For example, the other day, a program about modern medical technology caught my attention. It was astonishing to learn how robotic arms were now performing some of the more delicate procedures that years before were the responsibility of surgeons. This piece of technology helps to reduce error during an operation. It does not completely remove the need for a doctor. Ask yourself, would you feel comfortable if your surgery were to be done by a programmed robot and not a capable surgeon? Of course not! Any sane person would want the doctor, and the robotic arm would be an extra but not a necessity. The same is true in the case of the Internet and librarians. The Internet is wonderful for some tasks, such as looking up stock prices or finding the latest news headlines, however it is not a replacement for what librarians do on a day to day basis. When complex research or homework questions can not be answered with a quick click of a mouse, a librarian is able to direct patrons to the sources that contain the precise answers patrons need and want. The internet is just a tool, nothing more.

Going about educating the library naysayers may seem like it will be daunting. However, I'm convinced, that if everyone who loves libraries would help reach out to this crowd in a grassroots efforts to save libraries, mountains of misinformation can be moved! Libraries could and can be saved.

2011: The Year Of The Library

In 2010, budget cuts and closings were the stark realities that many libraries faced. If that was not enough to depress a career librarian, the endless mantra from the public, from Jay Leno to your Average Joe, on how insignificant libraries are in today’s society wasn’t cheery to hear either. LosingLibraries.org, a website which chronicles libraries that have closed or are facing permanent closings, paints a dismal picture of what libraries are facing across America. It’s not a pretty picture. Having said that, it seems that it is time to change the picture and start looking forward to protect and preserve libraries in the future. To borrow a line from the 80’s rock group Styx I declare that libraries are “Not Dead Yet”. Looking forward to 2011, here are ten ways to make this year the Year of the Library.

1. The Silence Clause Does not Apply Anymore

For too long libraries have been the silent partners in communities, schools, universities and businesses. It seems that everyone knows where the library is but no one realizes its contribution. Perhaps, this is one of the reasons why the public just assumes that closing a library would bring no harm. Libraries bring value in ways that are not tangible. We can’t feel the success of a student, but know in the long term, a well educated student serves his/her community well. Likewise in business libraries, resources help strengthen business plans which can lead to economic prosperity not only for the company but the for the local economy. Again, the contribution is not seen until the plans have come to positive fruition. No longer should libraries act the part of the silent partner. Let everyone know where the library is, when the library is open, what the library can do for them, why and how the library exists.

2. The Declaration of Independence For Public Libraries

Many librarians will argue with this point, but it is still worth exploring and discussing. Libraries must find new avenues to be funded. In too many cases, local and state governments have pulled the rug out from under the libraries by either cutting the library’s budget or eliminating them all together. With partnerships like that, who needs enemies? It is time to investigate a balance of private and public funding. Privatized libraries are not necessarily bad, if done correctly. The library should always belong to the people, however, using business ideals of profits instead of non-profit government, libraries may stand a chance to survive during any economic conditions. If libraries survive, so will librarians.

3. Would you like a T-shirt with that?

“If you can’t afford a billboard, a body will do just fine.” That strange quote came from a friend whose business was just getting off the ground and he was looking for cheap way to advertise. Get people to wear a pin, t-shirt, or a bag to carry around promoting libraries. Of course this costs money so do what poor libraries have done for years: beg businesses for sponsorships. Many businesses, even in tough economies, would be willing to donate to a worthy “public” cause because it shows they are giving back to the community. It’s a win win situation. What would really cause a librarian to get chills running up and down her spine would be for library t-shirts to hit the mainstream and everywhere you look, someone is wearing a “sign” that says “Libraries Rock!” A pipe dream? Maybe, but if Fonzie (aka Henry Winkler, to all the younger librarians out there) could get people excited about library cards, there’s a possibility that library t-shirts are not such a bad idea. People just need to be sold on the idea.


4. Web 2.0 claim it, use it, and own it. Lead the pack to Web 3.0

The rise of social media has proven that marketing is everything when it comes to getting noticed in today’s world. Libraries who are not on Facebook or Twitter are not only missing out on cheap marketing, but also proving critics of library’s point that libraries are archaic. If librarians are seen as leaders in using the effective tools of the Internet, it will be that much easier to move forward and pave the way for the changes coming with with Web 3.0. Why not have a virtual story time, where baby and mom can interact with classmates when they can’t be there in person due to a cold? Why not sponsor a book talk with the author of the latest YA novel through Skypes? The possibilities are endless. If this is to be the year of the library, this is a great way to make headlines and catch people’s attention.

5. Friends in Low Places? Nope Not Here!

It never hurts to have friends in high places. When the opportunity arises, invite political leaders, on the local, state and national level, to your library. Remind them that libraries are bi-partisan, provide equal opportunity to access to information and promotes a society that is informed and engaged. Benjamin Franklin obviously understood this when he helped open the first public library in Philadelphia. Granted, at that time it was fee based, but the concept of anyone who wanted to learn more about a given subject was granted the opportunity to do so at the library. It’s a very democratic idea, and one that should be reminded to government officials on a regular basis.

6. Make the Front Page Or At Least On the Second Page

Newspapers are still a good source for local news and information. Contact the newspaper’s to remind them of the wonderful programs available at the library. If editors claim they don’t have enough staff to cover the “library”. Offer to write a weekly column for the newspaper that chronicles all the activities at the library. Don’t forget to add what is going on in other libraries besides your own. Working collaboratively is an effecient use of time and resources. The outcome of this may be that there will be someone who begins to think, “Wow, I didn’t know the library did that!”.


7. The Perks of Having A Library Card

How many stores do you go into now that have a “card” which entitles discounts, freebies, and other perks just for buying their products? Granted a library card can’t offer “discounts” on checking out books or using the computers. However, why not ask business owners to reward their customers for having a library card? For example, an ice cream shop could offer a child size ice cream cone to children getting their first library card.

8. Go Where the Action Is

One of the positives of Web 2.0, is that people don’t view the world by boundaries. No longer are we enclosed by four walls and a door. The world is at our fingertips but it is also for us to define in ways that works for us. Going to the bookstore use to be just about books. Now, there is a cafe inside to invite people to talk, have coffee and read their latest purchase. Bookstores on occasion will go out to community events in an effort to lure customers to buy thier books and latter coming to visit their stores. The suggestion is not to become like bookstores, but rather to take the show on the road. Go to the shopping malls, the coffee houses or even the local park. What do you do once you are there? It can be as simple as dropping off business cards that have the library’s name, email and phone number or reading a story to children at the local McDonald’s. (This is not a far fetched idea. I’ve done that and it worked pretty well.) Once the positive association is made in the “world”, people will remember and come to visit the library.

9. A “Fair” To Remember

If the library has the room, remind non profits and schools that you have community space that they can use. For example, a local senior center or home for the aged will promote the art work of their seniors Local businesses and employment agencies can hold job fairs at the library. Partner with these organization and hold the art fair at the library in order to get more viewers for the art. Science Fair projects are great to way to partner with the local school districts to promote the best and the brightest ideas from the students. Besides, where did the information for the projects come from? The library. Why not use this opportunity to remind patrons of the value of this timeless institute.

10. Most Valuable Resource -- Children

Most Marketing experts will tell you that puppy dogs, kittens, and children are wonderful for ad campaigns because of the cuteness factor. It’s a kin to daring someone to say “No” to such an adorable face knowing full well it is a difficult thing to do. With that in mind, if this is to be the year of the Library, make it all about the children. Let them speak for you when you need ot convey why the library is wonderful and needed. Bookmark Art contests are popular among many libraries in an effort to promote reading and libraries. Social media has made it easy for even teens to create, share and post videos. Why not invite them to create a video that shows what the library means to them. Its the perfect opportunity to teach children the importance of speaking up for a worthwhile cause.

The bottom line is that libraries need to be open for so many reasons. If every Librarian, library advocate or patron would use just one of these reasons as a starting point for conversation, our nation's libraries will be on the road to better days. With passionate determination, speaking up when needed and using creative ideas to draw support for the libraries big things can happen. Let's make it happen. Let's make this year, the year of the library.